By 2028, the global market for meal kit delivery services is expected to reach USD 27.33 billion according to a new report from Research and Markets. From 2021 to 2028, it is expected to grow at a compound annual growth rate (CAGR) of 13.0 percent.
The rising popularity of homemade meals among Millennials is expected to be a major factor in the market’s expansion.
The meal kit delivery service is a huge hit because it appeals to people who want to cook their own food without having to go grocery shopping. These are popular with busy parents, Millennials, those juggling multiple jobs, working couples, and people with special diet needs who prefer pre-planned ingredients or meals so they can prepare meals quickly.
In 2020, the cook and eat offering segment dominated the market, with a share of 61.0 percent. Over the next few years, the cook and eat meal delivery service is expected to expand its scope due to rising demand for healthy food ingredients and a global trend of cooking at home.
In 2020, the single service segment accounted for more than 55.0 percent of total revenue. The largest consumer groups for these meal kit delivery services are Millennials and Generation Z. These are mostly made up of students and professionals who are trying to live a healthier lifestyle despite their busy schedules.
In 2020, the online platform segment had the largest share of more than 60.0 percent. A surge in demand for meal kit delivery services has prompted a slew of local small businesses to offer these services. These kit delivery services frequently offer local cuisines that people are familiar with. The meal kit in the offline business also includes locally grown vegetables and fruits.
With a large number of global and regional players, the market is highly fragmented. The players are up against stiff competition, particularly from the market’s top players, who have a large consumer base, strong brand recognition, and extensive distribution networks.
Meal Kit Delivery Report Highlights
- Because of the growing number of time-poor consumers in the region, Asia Pacific is expected to grow at the fastest rate of 14.5 percent from 2021 to 2028.
- Between 2021 and 2028, the heat and eat segment is expected to grow at the fastest rate of 13.4 percent.
- Because of the rising demand for a healthier and less expensive alternative to pre-cooked food items in the region, North America dominated the market with over 45.0 percent in 2020.
- In 2020, the online platform segment had a market share of more than 60.0 percent.
Use Route Optimization for more Efficient Meal Kit Delivery
Consider that as your local business expands, so will the number of delivery stops you’ll need to make. This means more complexity and time spent manually planning routes.
Tools like Google Maps can help, but they’re only useful if you only have a few stops to deliver to (less than 10).
That’s where EasyRoutes comes in to save you time and effort. Simply select the orders you want to deliver and click the “Generate Route” button, and EasyRoutes will take care of the rest. You can then add to or edit your route, and then share it with your driver when it’s ready. Customers can be notified when their orders are on their way, as well as when they have arrived.
EasyRoutes is also directly integrated with Shopify, allowing you to manage your entire business from the Shopify admin.
EasyRoutes is the most user-friendly route optimization software available. Try it out for free for 14 days and see what you think!