What: Online flower delivery
Where: Headquartered in Toronto, Ontario
Established in 2016, BLOOMEN hit the scene to provide online flower delivery services for any need, no matter the style, taste or budget. This Canadian-owned and operated florist stuck to a simple business model – eliminate the middlemen. This meant bypassing the wholesalers and flower shops which allows BLOOMEN to provide the freshest flowers with longer-lasting blooms. It also meant bypassing courier services to do their own deliveries.
“Before EasyRoutes we hired a third party delivery company,” says Rishi Dhuck, Director of Operations for BLOOMEN. “We had no control over our deliveries and no visibility into the status of each delivery. We were handing over a key piece of our customer experience journey to an outside group.”
Flower delivery requires precise scheduling and Rishi’s team were spending 6-8 hours a week planning their delivery routes. “Each morning was a rush. We would have to input the orders one-by-one into a system. It was very time-consuming, and often very frustrating.”
And that’s when BLOOMEN found EasyRoutes.
Because EasyRoutes runs so smoothly with our back end, we have acquired our own driver fleet which was never originally part of our business plan.
EasyRoutes is fully-integrated with Shopify, the platform BLOOMEN uses to run their online store. It allows merchants to select their orders and create multiple delivery routes in seconds.
“The whole process is so much smoother,” says Rishi. “We are able to increase our productivity while maintaining control of the entire ecosystem. EasyRoutes has allowed us to operate more efficiently and effectively while minimizing errors with deliveries.”
EasyRoutes made the planning process so easy, BLOOMEN decided to bring the delivery work in-house by hiring their own drivers. “Because EasyRoutes runs so smoothly with our back end, we have acquired our own driver fleet which was never originally part of our business plan,” says Rishi. “We now have complete control of our deliveries and order statuses.”
Before, updating order statuses was a separate process that had to be rectified after a delivery route was completed. But now drivers can mark orders as delivered (or missed!) in real-time using EasyRoutes mobile-friendly driver view.
It’s one of the most useful apps for my business that I have ever installed.
“EasyRoutes has not only been a time-saver, but it’s saved us money too. It’s one of the most useful apps for my business that I have ever installed.”
If you are looking to order flowers for any occasion, BLOOMEN is your one-stop shop. They provide the freshest and longest-lasting flowers, which make this online florist hard to beat for quality, value and service.